" Snapple also proves that it cares about education, by adding facts and other random bits of information on the bottom of the caps. By adding those features, Snapple has helped the population get just a little smarter."-Calvin Lin
Snapple has used this sponsorship
well in order for them gain publicity. I believe that this
sponsorship is not really for the benefit of the school system in New
York City. While the school does gain certain things from this,
people will also start viewing Snapple as a company that cares for
education, resulting in people feeling compelled to start buying
their products. This grants Snapple exclusive rights to sell its
products in school vending machines as well as a potential boost in
sales among the people who feel that Snapple is doing a good deed.
Also, soda and other sugary snacks have been banned from these
vending machines, as they are seen to be a cause of child obesity and
diabetes. This focuses the sales more on Snapple because of the more
focused selection group.
Of course, there also exists the
possibility that I could also probably be wrong. The information I
have reviewed is a large block of text that I do not feel especially
compelled to read thoroughly and completely. Snapple possibly may not
receive such a large amount of revenue as I have stated here and it
might not profit much from this at all. Snapple has also paid very
large amounts of money for them to have a license to sell their
products in school, which may not be such big way for them to make
money. I believe that either way can be argued, as there seems to be
ample evidence for both sides.