[RE]Snapple

 " Snapple also proves that it cares about education, by adding facts and other random bits of information on the bottom of the caps.  By adding those features, Snapple has helped the population get just a little smarter."-Calvin Lin

      Snapple has used this sponsorship well  in order for them gain publicity. I believe that this sponsorship is not really for the benefit of the school system in New York City. While the school does gain certain things from this, people will also start viewing Snapple as a company that cares for education, resulting in people feeling compelled to start buying their products. This grants Snapple exclusive rights to sell its products in school vending machines as well as a potential boost in sales among the people who feel that Snapple is doing a good deed. Also, soda and other sugary snacks have been banned from these vending machines, as they are seen to be a cause of child obesity and diabetes. This focuses the sales more on Snapple because of the more focused selection group.

      Of course, there also exists the possibility that I could also probably be wrong. The information I have reviewed is a large block of text that I do not feel especially compelled to read thoroughly and completely. Snapple possibly may not receive such a large amount of revenue as I have stated here and it might not profit much from this at all. Snapple has also paid very large amounts of money for them to have a license to sell their products in school, which may not be such big way for them to make money. I believe that either way can be argued, as there seems to be ample evidence for both sides.